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About Us...

Lure’M In presents the finest quality, best built, and big game fish producing lure on the market. Every head shape is computer designed and water tested. Each of the seven designs went through many iterations of offshore testing before becoming ‘Fish Approved’ ;) We only use the finest quality materials made in the USA for our Lure heads. The Resin used is the best on the market. While not cheap, it offers spectacular UV resistance, will NEVER yellow, and although hard as a rock it retains a memory making it virtually chip and shatter proof. Researching this material took almost as long as designing the lures. If it is used by NASA it must be good. Each Lure’M In lure consists of a weight specific core that is hand wrapped with holographic color changing lure tape. There are numerous body and eye colors to choose from, and if you want to get real fancy we can even personalize each lure with a team name, boat name, or your name. Anything is possible. Lure’M In has recently added the ‘blood stripe’ to our lures simulating injured prey. Along with this customizable head you have the choice of an array of different squid skirts to create your perfect color orientation. Each lure is rigged with two skirts.

There is much more information available for these lures. Each design performs differently in the water. They range from poppers, bubblers, slant heads, wiggle heads, huge pushers, and even lead filled high speed wahoo trolling. Please don’t hesitate to send us an email with any questions you have. These are really spectacular to see in person. The perfect clarity, bubble free and simply flawless construction of each and every lure is something I am very proud of. These are tournament grade and will last years. On top of offering a better quality lure then every competitor I have seen and bought in the past, I offer them at a competitive price

 


The Problem...

During a fishing trip to the other side of gulfstream  I had recently dropped over $170 dollars on two, yes two of the ‘Other Guys’ lures. MY thoughts are if I’m going to spend hundreds of dollars in gas, bait, ice, and hours of time the night before preparing for the next morning hunt. Why cheap out on low quality lures that last 2-3 fish strikes, if any... The day began well, catching fish on those and other lures I had at the time. They performed like a $100 dollar lure should. Around 2-3pm we headed back and decided to drop the lines on the 90 foot reef of the coast of Sebastian Inlet. We soon hooked up two barracuda (Both on the top dollar lures). One fish immediately snapped the 200lb mono they were being trolled with, while the other dove deep and caught the line on the prop cutting it. It took me about 30 seconds to realize I just lost almost $200 dollars invested in only two fishing lures… This was unacceptable, especially since if you fish for the big game like I do lures are lost, it’s an inescapable fate.


The Epiphany...

At this point I was 25 year old unemployed mechanical engineer just had graduated from Florida State in 2008, and knew My income wouldn’t let me continue to lose hundreds of dollars in gear when I was barely able to go fishing in the first place. Fishing is a passion and a love I have had since I could remember, gaining tips and knowledge from captains and friends who have been doing it for longer than I was alive. This love for the sport combined with the knowledge I knew about engineering, 3d product designing and materials allowed me to have an edge over the competition. And I knew what I had to do. Build a flawless, very high quality product that I can personally use and offer my customers at an outstanding price of what is available in stores. I spent a year in the garage working nonstop to develop my manufacturing process to produce a bubble free, crystal clear lure head. Believe me I know why some of these companies charge in upwards of $70-80 dollars for the same product I offer for $45, It was a hell of a lot of work. I stand by my product 100% and guarantee it to be the best looking lure you have ever laid eyes on, it is stunning in the water, and is proven to catch fish. These lures will last years and years and are built to withstand the rigors of tournament fishing. I will put my price tag and quality of product against ANY company out there.